Credo: not one big book anymore

I’ve begun to think that one “big” book might not work. It’s beginning to look like some sort of novel, and that’s not very enticing for what is supposed to be a folio document at the end of the day.

Instead, I’m thinking about breaking up the book into three smaller books:
1. Who I am
2. What I do
3. How I do it

They could be three books you can pull out of a folder (like the above), or possibly attached, or even a fold-out posters/concertina thing.

The CDs included would be in a separate case, and could include content like: a desktop calendar (of artwork/illustrations used in some design jobs), a screensaver of quotes from the books, or PDFs of the books.

Credo: week 2 presentation

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Author: Tony Ward
Date: Tuesday, 12 August 2008 01:49:53 PM EST
Subject: Credo – Intention and target (Reprise)

Each of you start your own  thread and attach your powerpoint>pdf  for Presentation WEEK 2 STUDIO.

What do you want the document to say about you (and New Technologies)

How do you want to say it (Content>Sequence> Structure)

within the proforma of  the box set.

Please also reconfirm you individual wordpress address here.

Who do you want to say it to (Primary>Secondary)

I’m looking at making a book, writing about my own business/design practices, and including a folio of works that relate to my words – the success stories, in a way. The book’s theme is “design is a process, not a product”.

I feel that clients are beginning to think design comes down to pressing a button on a computer, which we know isn’t true – but do they? I want to show the fact that scribbling on paper is still the first step for me, and computers aren’t always the answer to everything.

I have begun writing content for the book, from a list I brainstormed after class last week. This list will most likely form the chapters of the book.

The list:
- About (biography)
- Inspirations
- Toolbox (includes everything from scrap paper to my drawing tablet)
- Processes:
Client communications (meetings, what I do/don’t show, etc)
Business communications (the side that makes the design happen!)
Studio systems (correct filing…)
- My design rules (a kind of checklist I run through for each project)
- When projects have happy endings (success stories, gives folio pieces context)

I’ve been compiling client/design experiences and quotes as well that I can scatter throughout the book too.

In the way I’m currently writing, the book will be targeted towards other designers, sharing experiences and thoughts, although I’m thinking about doing a separate abridged version that could be used as a promotional tool to reach prospective clients.

Credo: after class thoughts

Credo: first thoughts

I felt it was more fitting for me to scan in my first thoughts, my first scribbles, rather than a cleaned up typed version of my thoughts. I scribbled all over the brief, this is where I started.