Credo: week 2 presentation

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Author: Tony Ward
Date: Tuesday, 12 August 2008 01:49:53 PM EST
Subject: Credo – Intention and target (Reprise)

Each of you start your own  thread and attach your powerpoint>pdf  for Presentation WEEK 2 STUDIO.

What do you want the document to say about you (and New Technologies)

How do you want to say it (Content>Sequence> Structure)

within the proforma of  the box set.

Please also reconfirm you individual wordpress address here.

Who do you want to say it to (Primary>Secondary)

I’m looking at making a book, writing about my own business/design practices, and including a folio of works that relate to my words – the success stories, in a way. The book’s theme is “design is a process, not a product”.

I feel that clients are beginning to think design comes down to pressing a button on a computer, which we know isn’t true – but do they? I want to show the fact that scribbling on paper is still the first step for me, and computers aren’t always the answer to everything.

I have begun writing content for the book, from a list I brainstormed after class last week. This list will most likely form the chapters of the book.

The list:
- About (biography)
- Inspirations
- Toolbox (includes everything from scrap paper to my drawing tablet)
- Processes:
Client communications (meetings, what I do/don’t show, etc)
Business communications (the side that makes the design happen!)
Studio systems (correct filing…)
- My design rules (a kind of checklist I run through for each project)
- When projects have happy endings (success stories, gives folio pieces context)

I’ve been compiling client/design experiences and quotes as well that I can scatter throughout the book too.

In the way I’m currently writing, the book will be targeted towards other designers, sharing experiences and thoughts, although I’m thinking about doing a separate abridged version that could be used as a promotional tool to reach prospective clients.