Credo: week 12 final

The outside packaging has had the most change since the previous mockup. The colour splash pattern is now only on the inside of the packaging, for the front covers of the sections and the CDs. The insides have a black background instead of white to give the colour more impact.

Two colours for the two books were chosen from the pattern, green and purple. Among all the colours that were tried and tested, these two are best representative of my personality.

All text was taken off the outside box, with the face logo wrapped around it instead, making it slightly abstract.

Contact information was kept on the back of the two books.

Very little of the content changed. The text on the “written” side of the books went from 11pt to 10pt, and the rest were small edits of aligning images and such.

Credo: week 6 mockup

The outside package and folders

I have a couple of issues with the outside bowing, so I will need to remake the box with a different pattern to alleviate the problem.

At the moment, the outside box is just bursting with colour (which was a lot of fun to make – fingerpainting with acrylic paint and then I went into Photoshop to break it up into abstract shapes, the “coming together of many pieces for the bigger picture”). Because of this, I’m going to tone it down a little. Apparently the outside box can do without a name, so it will end up being a plain black box. I may put my logo on there in some form however.

I’m going to try single colours for the folders, probably two colours chosen from the current pattern. The pattern will still be on the front of the concertina folded sections within the folder, to be more of a build-up to a surprise. The “I am Sarah” part will be going as well, as it’s just too “in your face” right now.

The names on the folders won’t change.

Inside the folder: sections and paper

The inside of the folder will probably change to black, for the pages to stand out more (as well as the coloured front pages). I’m finding the text on the back is a little large at 11pt currently, so I’m going to go down to 10pt and see if that makes any difference.

The paper I’ve used is “Environment” from Paperpoint, and it’s served me well. It prints beautifully on my inkjet printer, which also goes to say I’m saving a lot of money in digital printing and travelling there!

Folio and CD sections

The folio is fine as is. My only issue here is the folio not staying folded when the folder is closed, so I may have to find some kind of mechanism to keep it closed. Magnets? Velcro? Ribbon?

The CD folder will be black inside (with reversed-out text) to match the other folder.

CD Calendar

Here is January, just as an example. They are A3-sized PDF documents users can print out and use as poster calendars. I made sure the boxes have white backgrounds and are large enough for short notes to be user-friendly.

Credo: rough mockup

Here’s the rough mockup of the “three books” idea. Instead of saddle-stitched books as I first thought I’d do, I’ve made concertina-folded pages. This means the sections can be looked at, and read, in any order. Books are so linear, at least this way there’s a little more fluid interaction. This also allows for a hide-and-seek feeling, so someone interacting with the document may see something different the second time they look.

Instead of naming each section on the outside, I’ve carried a quote across the three books: “where the adventure begins / is not always / where it will finish”.

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After a discussion with Tony, he suggested I move the bulk of the text (because there is a hell of a lot of it) to the back of the concertina folded pages, but have a subtext on the front. I’m thinking introductory paragraphs and/or quotes at this stage.

He also suggested that I could change the sizes of the three sections in the folder, they don’t necessarily have to be the same size. For hierarchy’s sake, I’ll probably make the two text-based sections on the outer sides smaller, and then leave the centre folio larger.

Credo: not one big book anymore

I’ve begun to think that one “big” book might not work. It’s beginning to look like some sort of novel, and that’s not very enticing for what is supposed to be a folio document at the end of the day.

Instead, I’m thinking about breaking up the book into three smaller books:
1. Who I am
2. What I do
3. How I do it

They could be three books you can pull out of a folder (like the above), or possibly attached, or even a fold-out posters/concertina thing.

The CDs included would be in a separate case, and could include content like: a desktop calendar (of artwork/illustrations used in some design jobs), a screensaver of quotes from the books, or PDFs of the books.

Credo: week 2 presentation

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Author: Tony Ward
Date: Tuesday, 12 August 2008 01:49:53 PM EST
Subject: Credo – Intention and target (Reprise)

Each of you start your own  thread and attach your powerpoint>pdf  for Presentation WEEK 2 STUDIO.

What do you want the document to say about you (and New Technologies)

How do you want to say it (Content>Sequence> Structure)

within the proforma of  the box set.

Please also reconfirm you individual wordpress address here.

Who do you want to say it to (Primary>Secondary)

I’m looking at making a book, writing about my own business/design practices, and including a folio of works that relate to my words – the success stories, in a way. The book’s theme is “design is a process, not a product”.

I feel that clients are beginning to think design comes down to pressing a button on a computer, which we know isn’t true – but do they? I want to show the fact that scribbling on paper is still the first step for me, and computers aren’t always the answer to everything.

I have begun writing content for the book, from a list I brainstormed after class last week. This list will most likely form the chapters of the book.

The list:
- About (biography)
- Inspirations
- Toolbox (includes everything from scrap paper to my drawing tablet)
- Processes:
Client communications (meetings, what I do/don’t show, etc)
Business communications (the side that makes the design happen!)
Studio systems (correct filing…)
- My design rules (a kind of checklist I run through for each project)
- When projects have happy endings (success stories, gives folio pieces context)

I’ve been compiling client/design experiences and quotes as well that I can scatter throughout the book too.

In the way I’m currently writing, the book will be targeted towards other designers, sharing experiences and thoughts, although I’m thinking about doing a separate abridged version that could be used as a promotional tool to reach prospective clients.

Credo: after class thoughts

Credo: first thoughts

I felt it was more fitting for me to scan in my first thoughts, my first scribbles, rather than a cleaned up typed version of my thoughts. I scribbled all over the brief, this is where I started.