Credo: week 12 final

November 12, 2008


The outside packaging has had the most change since the previous mockup. The colour splash pattern is now only on the inside of the packaging, for the front covers of the sections and the CDs. The insides have a black background instead of white to give the colour more impact.

Two colours for the two books were chosen from the pattern, green and purple. Among all the colours that were tried and tested, these two are best representative of my personality.

All text was taken off the outside box, with the face logo wrapped around it instead, making it slightly abstract.

Contact information was kept on the back of the two books.

Very little of the content changed. The text on the “written” side of the books went from 11pt to 10pt, and the rest were small edits of aligning images and such.


Credo: week 6 mockup

September 17, 2008

The outside package and folders

I have a couple of issues with the outside bowing, so I will need to remake the box with a different pattern to alleviate the problem.

At the moment, the outside box is just bursting with colour (which was a lot of fun to make – fingerpainting with acrylic paint and then I went into Photoshop to break it up into abstract shapes, the “coming together of many pieces for the bigger picture”). Because of this, I’m going to tone it down a little. Apparently the outside box can do without a name, so it will end up being a plain black box. I may put my logo on there in some form however.

I’m going to try single colours for the folders, probably two colours chosen from the current pattern. The pattern will still be on the front of the concertina folded sections within the folder, to be more of a build-up to a surprise. The “I am Sarah” part will be going as well, as it’s just too “in your face” right now.

The names on the folders won’t change.

Inside the folder: sections and paper

The inside of the folder will probably change to black, for the pages to stand out more (as well as the coloured front pages). I’m finding the text on the back is a little large at 11pt currently, so I’m going to go down to 10pt and see if that makes any difference.

The paper I’ve used is “Environment” from Paperpoint, and it’s served me well. It prints beautifully on my inkjet printer, which also goes to say I’m saving a lot of money in digital printing and travelling there!

Folio and CD sections

The folio is fine as is. My only issue here is the folio not staying folded when the folder is closed, so I may have to find some kind of mechanism to keep it closed. Magnets? Velcro? Ribbon?

The CD folder will be black inside (with reversed-out text) to match the other folder.

CD Calendar

Here is January, just as an example. They are A3-sized PDF documents users can print out and use as poster calendars. I made sure the boxes have white backgrounds and are large enough for short notes to be user-friendly.

Mapping Technology: tamagotchi

September 11, 2008

For mapping technology, I decided to add a digital pet – namely a tamagotchi – to my life for a week. I wanted to see if a digital pet was a viable substitute for a living pet, such as a dog or cat.

I began by keeping a log of notes on everything the tamagotchi did…but this became tedious by the third day, as the tamagotchi demands attention on a half hour basis (or close to). I can understand why they were banned from school back in the 90s.

My tamagotchi was causing me a lot of irritation. It died 2 days after it started, but the second go (for the rest of the 7 days) it survived until the end of my testing. I did keep it alive a few more days just to see how long I could keep it going, but it died within 3 hours of not caring for it (I was doing driving test to get my licence, so I couldn’t take it with me, and it didn’t even survive that).

I decided from the experience, it made sense to do a comparison of looking after the tamagotchi against the experience of owning a pet dog. The well-loved family Rottwheiler, Ruby, was the subject for comparison.

I then put the information into a visual presentation, based off the cartoon-like world of the tamagotchi. The pdf has clickable links at the bottom to ease navigation. I used quotes in talking bubbles from the dog and tamagotchi to give context to each piece of information.

The presentation shows the comparisons so others have the information presented to make their own decision on which is the more appropriate pet. I personally think digital pets have quite a way to go until they could take over our furry friends however.

You can download the final PDF presentation here: Tamagotchi vs Dog.pdf

Credo: rough mockup

September 10, 2008

Here’s the rough mockup of the “three books” idea. Instead of saddle-stitched books as I first thought I’d do, I’ve made concertina-folded pages. This means the sections can be looked at, and read, in any order. Books are so linear, at least this way there’s a little more fluid interaction. This also allows for a hide-and-seek feeling, so someone interacting with the document may see something different the second time they look.

Instead of naming each section on the outside, I’ve carried a quote across the three books: “where the adventure begins / is not always / where it will finish”.


After a discussion with Tony, he suggested I move the bulk of the text (because there is a hell of a lot of it) to the back of the concertina folded pages, but have a subtext on the front. I’m thinking introductory paragraphs and/or quotes at this stage.

He also suggested that I could change the sizes of the three sections in the folder, they don’t necessarily have to be the same size. For hierarchy’s sake, I’ll probably make the two text-based sections on the outer sides smaller, and then leave the centre folio larger.

New Technologies: Lit Review

September 9, 2008

I am working with Nadia Hisheh and Alex Turnbull in New Technologies, and our lit review is called “Technologies: a social perspective – 
Technology adoption in the past, present and future”. I wrote about domestic technologies becoming home essentials, the positives and negatives these now-called “appliances” add to our lives.

You can read my section below, or download the complete lit review here: New Technologies Lit Review.pdf

Domestic technologies, are they as convenient as we think?

Domestic technologies – more widely known as domestic appliances – started as machines brought in to fill the void left by the diminishing servant in the early 1900s. A housewife could manage a vacuum cleaner more efficiently than the unreliable servant with a dustpan on their hands and knees. Domestic technologies that have become home essentials in the 20th century include heating and cooling, freezers and refrigerators, washing machines, dishwashers and microwave ovens.

Domestic appliances pride themselves on the ideology of efficiency in a fast-paced life where ‘time is money’. Cieraad (2002) suggests appliances help towards the “efficient organisation of housework with less effort and more success”, with results of comfort, cleanliness and convenience.

But do appliances which help towards the efficiency of housework improve our quality of life or save us time in “activities that are lower-value uses of time [compared to] leisure” (Eom et al. 2005)? A user has to learn how to use the appliance, it is not just a matter of pressing the ‘on’ button and it doing the rest. Domestic appliances can be classified as non-responsive devices (Akrich 1992). Washing machines need clothes to be separated into different fabrics and colours, and the correct setting on the machine has to be chosen. A washing powder or concentrate has to be bought from the supermarket for each load of washing, and chosen for what that product will do (eg. soften fabric, hold colours, and so on). A dishwasher has to be loaded to the manufacturers guidelines to assure the dishes are not broken. And you cannot cook in an oven without knowing how long the food should be in there, as well as the temperature it should be set to.

As Silva (2000) wrote, “Microwave cooking does not free the cook”. Using a cooking appliance still involves checking and assessing of the food while it is in use, and the success of using these appliances comes down to the knowledge of the user.

The convenience of using appliances does not only rely on the user, but the architecture that surrounds it (Frederick 1928), with kitchens having undergone the most substantial changes over the 20th century to accommodate these new technologies. When the freezer was introduced in the 1970s, they were too large and bulky to be present in the kitchen, and instead were kept in the garage for bulk food storage. By the mid-1990s, kitchens were being built around the appliances, which had begun to steer away from the typical whitegoods look by introducing a range of colours and styles (Southerton 2000). Dishwashers and ovens were built to not exceed the height of a 600mm benchtop to fit conveniently into existing kitchens.

When looking at the convenience of domestic technologies, the energy consumption should be taken into account. For example, fridges and freezers currently account for 26% of all energy used on domestic appliances in the home, following heating and lighting (Shove 2003). This is before looking at water consumption of washing machines and dishwashers. If these appliances are not really saving time or money, then why do users choose these machines to do tasks they are capable of?

Domestic technologies have created an expected ‘normality’, to create a situation where life would be difficult to adjust to without them. Is the energy use environmentally unsustainable because of our social ‘norms’ created from our daily routines? As an example of the resources needed for a freezer, Shove et al. (2000) explain: “as well as depending on a reliable electricity supply, and accommodating kitchen designs, freezers presuppose a network of manufacturers, frozen-food producers, global transport systems and agricultural practices”.

Energy efficiency ratings for appliances have now been made mandatory in some countries such as the UK (DECADE 1995, 1997; cited by Shove et al. 2000), however this does not necessarily mean users will replace older appliances with the newer energy efficient models. In current society, entertainment technology is updated more frequently in the family home than domestic appliances. This could be explained by the fact that appliances work on a one-to-one interaction, while entertainment technologies work on a one-to-many interaction. One-to-many means that both users (sending and receiving) need current technology to be able to interact with each other. Fridges and microwaves do not depend on this in the same way a computer does. Any technology with an outside source depends on being new.

‘Appliances’ are seen as machinery to do a task. If the machine does that task adequately, then is there a need to get a new one? Usually not until it breaks. This relates to priorities in family budgets. Users are more likely to budget their money towards the maintenance of the family computer before the washing machine, which could be explained by the functional versus emotional needs in a family home (Baillie et al. 2007). Entertainment technologies are becoming increasingly dominant in the family home, bringing new experiences, memories and meanings which are replacing the experiences domestic technologies brought into the home when they were new.

I’ve begun to think that one “big” book might not work. It’s beginning to look like some sort of novel, and that’s not very enticing for what is supposed to be a folio document at the end of the day.

Instead, I’m thinking about breaking up the book into three smaller books:
1. Who I am
2. What I do
3. How I do it

They could be three books you can pull out of a folder (like the above), or possibly attached, or even a fold-out posters/concertina thing.

The CDs included would be in a separate case, and could include content like: a desktop calendar (of artwork/illustrations used in some design jobs), a screensaver of quotes from the books, or PDFs of the books.

Credo: week 2 presentation

August 19, 2008

I’m looking at making a book, writing about my own business/design practices, and including a folio of works that relate to my words – the success stories, in a way. The book’s theme is “design is a process, not a product”.

I feel that clients are beginning to think design comes down to pressing a button on a computer, which we know isn’t true – but do they? I want to show the fact that scribbling on paper is still the first step for me, and computers aren’t always the answer to everything.

I have begun writing content for the book, from a list I brainstormed after class last week. This list will most likely form the chapters of the book.

The list:
– About (biography)
– Inspirations
– Toolbox (includes everything from scrap paper to my drawing tablet)
– Processes:
Client communications (meetings, what I do/don’t show, etc)
Business communications (the side that makes the design happen!)
Studio systems (correct filing…)
– My design rules (a kind of checklist I run through for each project)
– When projects have happy endings (success stories, gives folio pieces context)

I’ve been compiling client/design experiences and quotes as well that I can scatter throughout the book too.

In the way I’m currently writing, the book will be targeted towards other designers, sharing experiences and thoughts, although I’m thinking about doing a separate abridged version that could be used as a promotional tool to reach prospective clients.

Credo: first thoughts

August 13, 2008

I felt it was more fitting for me to scan in my first thoughts, my first scribbles, rather than a cleaned up typed version of my thoughts. I scribbled all over the brief, this is where I started.

The joys of wordart

May 16, 2008

I found this at today, and had a good giggle. If only this was in colour! I have the urge to colour it in with rainbow gradients and fluoro colours just to really give it the wordart feel, but I’d better get back to my work on the iConsume project.